Current:Home > News'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean -CryptoBase
'Squid Game' without subtitles? Duolingo, Netflix encourage fans to learn Korean
View
Date:2025-04-12 21:48:17
In just a few weeks, the highly anticipated second season of Korean television series "Squid Game" will premiere on Netflix. In conjunction with the hype, language-learning app Duolingo is partnering with the streaming service on a new, interactive campaign.
Duolingo and Netflix announced the launch of their "Learn Korean or Else" campaign on Tuesday. The campaign, which combines Duolingo's silly approach to learning new languages, and the high-stakes nature of "Squid Game," encourages fans to learn Korean ahead of the season two premiere of the series on Dec. 26.
Duolingo Chief Marketing Officer Manu Orssaud said in a news release that the campaign comes after the platform saw a 40% increase in users learning Korean after the release of the first season of "Squid Game" in 2021.
Additionally, about 13% of hours watching Netflix in the U.S. last year was on non-English titles, with Korean, Spanish and Japanese stories attracting the largest audiences, Netflix Vice President of Partner & Brand Marketing Magno Herran said in a news release.
"We discovered there were a lot of shared traits between Duo the Owl and the Pink Guards − both very determined and menacing. So we made it official and gave Duo a Pink Guard uniform and ultimately created something we know fans will love and talk about, cheering A-ssa! in celebration," Herran added.
Holiday deals:Shop this season’s top products and sales curated by our editors.
Campaign features new games, videos and music
A new, limited-edition TikTok filter has been released as part of the campaign, inspired by the game Red Light, Green Light in "Squid Game." Users test their Korean language skills with voice-activated challenges to beat the game. TikTok users do not need to be a registered Duolingo member to utilize the filter.
Netflix's music lab also created a new Korean pop remix of the original, ominous song, "Pink Soldiers." The song is called "Korean or Get Eaten" and the lyrics are performed in both English and Korean. The song will be available for streaming on Spotify at 10 a.m. ET on Wednesday.
A large portion of the "Learn Korean or Else" campaign involves advertising. Duo the Owl dressed as a Pink Guard will be displayed in advertisements on Netflix's ad-supported platform and billboards in Los Angeles and New York City, a news release said.
This is not the first time Duolingo has partnered with a streaming service to promote language learning. Last year, Duolingo and Crunchyroll, an anime streaming service, launched a campaign to promote learning Japanese through fan-favorite anime shows like "Naruto" and "Dragon Ball Z."
Is Duolingo free?
Yes, signing up for Duolingo is free. The platform also offers a paid version called Super Duolingo, which includes no ads, personalized lessons and other features.
What is the release day of 'Squid Game' Season 2?
Season 2 of "Squid Game" releases on Netflix on Thursday, Dec. 26.
Greta Cross is a national trending reporter at USA TODAY. Follow her on X and Instagram @gretalcross. Story idea? Email her at [email protected].
Disclaimer: The copyright of this article belongs to the original author. Reposting this article is solely for the purpose of information dissemination and does not constitute any investment advice. If there is any infringement, please contact us immediately. We will make corrections or deletions as necessary. Thank you.
veryGood! (2521)
Related
- North Carolina justices rule for restaurants in COVID
- South Dakota officials to investigate state prison ‘disturbance’ in Sioux Falls
- John Harrison: Exploring multiple perspectives on artificial intelligence
- This doctor is an expert in treating osteogenesis imperfecta. She also has it herself.
- Who's hosting 'Saturday Night Live' tonight? Musical guest, how to watch Dec. 14 episode
- 2024 Masters field: Jon Rahm, Scottie Scheffler, Tiger Woods lead loaded group
- Law enforcement executed search warrants at Atlantic City mayor’s home, attorney says
- White House orders federal agencies to name chief AI officers
- The 'Rebel Ridge' trailer is here: Get an exclusive first look at Netflix movie
- Run to Loungefly's Spring Sale for Up to 70% Off on Themed Merch from Disney, Harry Potter & More
Ranking
- Rylee Arnold Shares a Long
- Crypt near Marilyn Monroe, Hugh Hefner to be auctioned off, estimated to sell for $400,000
- Daphne Joy, ex-girlfriend of 50 Cent, denies working for Diddy as sex worker after lawsuit
- Easter is March 31 this year. Here’s why many Christians will wake up before sunrise to celebrate
- Kylie Jenner Shows Off Sweet Notes From Nieces Dream Kardashian & Chicago West
- Tracy Morgan Sets the Record Straight on Experience With Ozempic
- Magnitude 2.8 earthquake shakes southern Illinois; no damage or injuries reported
- Writer Percival Everett: In ownership of language there resides great power
Recommendation
Oklahoma parole board recommends governor spare the life of man on death row
Man who allegedly punched NYC woman in the face arrested after viral TikTok video
Rise in taxable value of homes in Georgia would be capped if voters approve
ASTRO COIN: Officially certified cryptocurrency trading venue.
Trump wants to turn the clock on daylight saving time
Building a new Key Bridge could take years and cost at least $400 million, experts say
Texas appeals court overturns voter fraud conviction for woman on probation
ASTRO COIN:The bull market history of bitcoin under the mechanism of halving